An abundance of psychographic data can seem overwhelming at first, but once it is consolidated into a central location, it can be analyzed to create refined segments of your audience. Conscientiousness refers to ones ability to engage in goal-oriented behaviors and regulate their impulses. A no-brainer for anyone working with limited Marketing $$., This is an integral part of our local store marketing program. As you dig into this data, you may find that some of your best customers share similar demographic traits, behaviors . Those who score high in extraversion are outgoing, sociable, and are fueled up by interactions with other people. The average age of an employed restaurant owner is 38years old. Ultimately, it would help if you had a solid baseline of useful customer analytics data to benefit from behavioral segmentation. Some of the most popular restaurants featuring molecular gastronomy include Alinea in Chicago, IL; Atelier Crenn in San Francisco, CA; and Hugos in Portland, ME. Compelling Market Segmentation Statistics for Restaurants. Psychographics are used to determine how people think and feel about things. Sentiment Analysis Geographic Data: Restaurant owners can use the information of where customers live to send different messages and offers by region. Lifestyle is best thought of the entire set of a peoples daily, weekly and monthly activities. Whenever a business shares its stance on a issue, its sure to alienate a certain segment of their audience that doesnt share its attitude or belief. They use the information gathered to inform the design of the establishments interior. In this all-new report, Cat Population and Cat Owner Trends, Packaged Facts focuses on the population of pet cats, cat owner demographics, and cat owner psychographics in the U.S. market. Content marketing is one of the most powerful methods available to restaurants for building their brand. Understand turnover and compensation trends, Customer Experience Management Visit guestxm.com to learn more. Interests and lifestyle are highly correlative. Across the U.S., many other restaurants are operating a pay-what-you-can model. Demographic or psychographic information can be found using the following: UMGC Library Databases Print Books E-books Free Web Using UMGC Library Databases to Find Demographic or Psychographic Information As you can see, pipeline superintendent and station superintendent have the biggest difference in gender. 45.5% of all restaurant owners are women, while 54.5%are men. running, swimming, climbing, biking, etc.) Concept Development & Restaurant Startups, In research conducted by Harvard Business Review, Some of the most popular restaurants featuring molecular gastronomy, lifestyle brands have ventured into the restaurant industry, According to an Earned Brand Study by Edelman, the mission of sustainability step further, revolves around social justice and ethical consumerism, Barstool Sports opening Barstool River North (a sports bar and restaurant in Chicago, Time Out opening Time Out Markets in Boston, Chicago, Dubai, Lisbon, Miami, Montreal, and New York, The Hundreds (a Los Angeles-based streetwear brand) hosting Family Style Fest which featured collaborations between well-known clothing brands and restaurants. its mission includes the aim to build a better world. You know, the softer stuff that's harder to wedge into a data set. Weve also shared a few examples from prominent restaurant brands to give you some inspiration. Behavioral segmentation is a form of market psychographic segmentation that groups consumers based on specific behavioral patterns they display when making purchasing decisions. Enhanced Customer Satisfaction: The data you get from your customer profile research will allow you to get to know your customers on a more personal level, helping you drive higher customer satisfaction and loyalty. (Some customers might have said they value free food, but that doesnt mean you should do it!) INTRODUCTION Just as the term demographics refer to certain physical and social characteristics of people, the term "psychographics" refers to peoples lifestyle characteristics. Operations 5 Reasons Why New Restaurants Should Invest in Restaurant Management Software. Instead, your potential audience is seeking a unique eating experience, a company that shares their opinions and values, or a relationship with a brand that will elevate their social status. The holy grail of marketing. People who score high in openness exhibit great levels of imagination, curiosity and outside-the-box thinking. At this point, you may be wondering whats the difference between demographics and psychographics? You can use the information you gathered to help you better predict when you are likely to have high-traffic days and times. Monthly events. Which State Has The Most Restaurant Owners? Additionally, small-business owners are more likely to reside in higher-value homes; 75 percent own a home valued at $500,000 or more. The Information Centre in the archway of the Olomouc's Town Hall is open 7 days a week, daily from 9:00am to 7:00pm. [Psssst if you want to start a restaurant, weve got exactly what you need below]. For example, a restaurant owner can easily come to understand their customers more deeply through observing them first hand and seeing and hearing what they are talking about. Our monthly update providing data and insights for the restaurant industry. Never miss a post! If your target customer is introverted, youd want a space more subdued private booths and rooms, lower lighting, perhaps a reading room. Facebook Audience Insights, for example, allows marketers the ability to segment their audience by demographics, then look at affinities and page likes for customers that fall within those categories. Founding Farmers has even partnered with their supplier, Congressional Seafood, to increase the market for the Chesapeake Blue Catfish, an invasive species decimating the local ecosystem. This chart breaks down the ages of restaurant owner employees. There are over 24,107 Restaurant Owners in the United States. You also have great places where you can show highly targeted ads. These factors allow restaurant owners to recognize people with similar interests to what their restaurant is offering. And when two people (or a company and buyer) share identities, they become a cohesive unit. This crucial information can help you target your advertising and social media platforms to reach . And Chipotle has walked the walk of its marketing talk. International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door. Among many things, it used targeted social media ads, email marketing and partnerships with influencers. In breaking down their findings, Restaurant Owner noted that: The average cost to open came out to $124 per square foot, or $2,710 per seat. You can also use it to test which of your strategies need improvement, and help you create new, effective, and more engaging campaigns. See whos talking about BBI, Resource Library Psychographic data provides a look into a customers attitudes, personality and values. What types of promotions and deals would they not be interested in? Geographic Data: Restaurant owners can use the information of where customers live to send different messages and offers by region. This is yet another restaurant marketing tactic that allows you to take advantage of customer profile information to grow your business. We'll keep you up-to-date on the latest restaurant and retail WiFi marketing information. That being said, values and attitudes are a largely untapped opportunity for brands. . At face value, the word "psychographic" itself can be a bit misleading. Now that weve explored the Big Five, lets see them in action through a few examples. In addition, were able to communicate our new product promotions by using the landing page as a digital billboard. Our estimates are verified against BLS, Census, and current job openings data for accuracy. This equates to . Navigating the ever-growing data landscape brings new challenges for marketers along with plenty of room for opportunity. Others like The Roosevelt Coffeehouse in Columbus, OH put some of their profits toward fighting hunger and human trafficking. Now lets look at the final two psychographic factors: values and attitudes. According to the restaurant payment app Toast, a restaurant owner can earn between $24,000 to $155,000 a year. Bloom users are seeing up to 37% of churning customers return. The owners of a local health-food restaurant have asked you to prepare a psychographic profile of families living in the community surrounding the restaurant's location. Ultimately, psychographic data makes it possible for restaurant operators to deliver what customers already expect: a personalized experience. Put differently, as a restaurant owner, youll be able to use customer profiles to create a brand culture based on what customers actually want as opposed to what you think they want. Last, but certainly not least, your restaurant customer profile information will help you save on advertising by allowing you to target your paid ads to your ideal customers. Through demographic research, youll identify the age, education level, gender, income, location, and profession of your target customer. Learn more about Live BBI Events, Webinars If you're not already collecting this valuable information in your business, you are probably leaving a lot of money on the table, particularly if your competitors have already invested in this powerful strategy - so get started right now. Psychographics differ from demographics, which are the characteristics of individuals, such as age and income. The information about the restaurant's owner will appear. Find out the new trends in your area. You are here: Home 1 / Clearway in the Community 2 / Uncategorised 3 / restaurant owner psychographics. Restaurant market segments based on psychographics. If you have many customers who want gluten-free options, include a GF symbol by each item to market those items to those customers. Getting this information is as easy as offering a quick survey (online or tableside). Thats where psychographics comes in. If so, share the different ways youre leveraging the information to enhance your restaurants marketing! You can learn more from him by visiting OneHourProfessor.com. This will attract them to your brand and inspire them to give back to you. The fields of data mining and behavioral psychology have exploded in the last few years further fueling the use of psychographic insights in consumer marketing and beyond. Indoor & Outdoor SMD Screens, LED Displays, Digital Signage & Video Wall Solutions in Pakistan Used wisely, customer profiling will prove to be a crucial part of your restaurants marketing process that has a huge impact on your bottom line. All Rights Reserved. Social media monitoring and analytics also give restaurant marketers quick and easy access to psychographics. Brands also leverage email lists to get more personal with their existing customer base and request feedback. 3 views. Understanding these segments motivations can drive the campaign by focusing the ads on your clean, friendly, and fun environment, comfortable to eat food, fast service, and the excellent value of the food. According to an Earned Brand Study by Edelman, 62 percent of survey respondents said they will not buy a brand if it fails to meet its societal obligations, and 55 percent agreed brands can do more to solve societal ills than government., Not only are people looking to companies to make social change, but theyre also hungering for tribes. How can I attract more customers like my ideal customer? Better Data Enables Better Customer Segmentation, Other Online Resources | Market Segmentation , Restaurant Industry Blog on Market Segmentation. Monitor sentiment and intent to return, Understand and act on sales and guest traffic trends, Analyze guest feedback to improve experience, Respond to changes in guest behavior and demand, EnterpriseIntegrate your data, unlock insights for results across your organization, Small / Medium BusinessMake better decisions faster and with more confidence, Data, analytics, and insights for every restaurant team, Blog On a survey, open-ended questions can exhaust respondents. As such, they are sometimes called the OCEAN model. They are the ones who read all your reviews and your website before they make a reservation. Restaurant Insider is your source for restaurant news, trends, information, tools and conversation. (10,442) $13.99. 1. 52% of small business owners in the United States are between the ages of 50-88. White Papers/Case Studies Assistant Restaurant Manager Demographics, Director Of Food And Beverage Demographics, Assistant Restaurant Manager Responsibilities, Director Of Food And Beverage Responsibilities, Food And Beverage Manager Responsibilities, Restaurant General Manager Responsibilities, 45.5% of all restaurant owners are women, while, The average age of an employed restaurant owner is. We would love to hear from you! Restaurant marketing is the process of getting people to visit your restaurants. Combining psychographic data with existing demographic data paints a more complete picture of your customers and eliminates the guessing game that often occurs when forming a strategy. Youll also realize a lot of other unintended advantages when you leverage this information in your restaurant business. Behavioral segmentation for restaurants drives marketing strategy because it allows marketers to target specific groups based on actual consumer buying behavior. 3. They partnered with the circular economy-focused investment firm Closed Loop Partners. But Just Salad is able to attract the type of customer who not only wants to eat healthy, but values reducing their environmental footprint as much as possible. How much you earn as a restaurant owner depends on geography, average pay rate, average rent costs and average business costs related to ingredients, supplies and energy. Comparatively, there are 18.4% of the Hispanic or Latino ethnicity and 9.5% of the Black or African American ethnicity. In their two locations, they hire and educate student-trainees many of whom have either been in the juvenile detention system, homeless, food insecure, or school dropouts. Activity level: Couch potato pets, indoor-only pets, active pets. About the Author:Ron Stefanski is a website entrepreneur and marketing professor who has a passion for helping people create and market their own online business. You can also book accommodation or guided city tours here. Psychographics: This includes factors like interests, beliefs, hobbies, etc. So, you need another tool to help you track that data. Before we go any further, it's important to note that there are some distinct differences between psychographics and the much more commonly used demographics. International Journal of Business and Management Invention ISSN (Online): 2319 - 8028, ISSN (Print): 2319 - 801X www.ijbmi.org || Volume 4 Issue 12 || December. The F-150 truck, brand and marketing strategy starts with our customer in mind and 100% reflects what our customer stand for. Those who score lower are more introverted, self-reflective and value their time alone. Lets look at personality, first. Operationally, Psychographics as a method of analysis is defined as a research intended to place consumers on psychological dimension in the background of the demographic dimension as it goes. Apple is an example of a company that has built this kind of tribe. In these restaurants, customers are delighted by state-of-the-art meals which typically elicit oohs and aahs. These restaurants essentially make the dining experience their form of marketing, as guests go out and delight their friends with stories about the miraculous concoctions they ate over the weekend. There are a number of chains focused on selling healthy salads and bowls (Sweetgreen comes to mind). Thus, customers of Curts Cafe know that, when they visit, theyre not only supporting a local business, but theyre helping at-risk youth avoid recidivism and find success in the community. The most common ethnicity among restaurant owners is White, which makes up 59.5% of all restaurant owners. Blog, Call: 727-877-8181 | Email: sales@bloomintelligence.com, Copyright 2022, Bloom Intelligence Restaurant Marketing & Guest Intelligence Platform - All Rights Reserved -, For instance, restaurant marketers are frustrated because they cannot leverage behavioral segmentation in their marketing. When you can target your prospective customers in this way, you'll get a head start on your competitors, allowing you to gain a competitive edge to ensure lasting success for your restaurant business. Here's how to use psychographics to attract and retain Increasing sales, garnering a reputation, amassing a loyal following, utilizing the correct organic channels; all of this comes down to leveraging your psychographic data correctly. It's a comprehensive, 40-page report covering a variety of small business issues. The following are common types of psychographics with examples of each. After extensive research and analysis, Zippia's data science team found that: 45.5% of restaurant owners are women and 54.5% of restaurant owners are men. This business definitely understands the value of customer profiles and the different ways they can be applied to restaurants. This helps them create more effective campaigns that are extremely targeted to their ideal audience, allowing them to increase customer value, customer spend, customer frequency, and the restaurants overall bottom line. Employees with the restaurant owner job title have their preferences when it comes to working for a company. Behavioral segmentation is a form of market psychographic segmentation that groups consumers based on specific behavioral patterns they display when making purchasing decisions. I. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. By gathering information such as Do our customers have kids?, What type of imagery would appeal to our customers?, and so on, they are able to design an interior that their target customers (families with kids) will find appealing. Home-owner; United States; Annual Household Income more than $100,000; No existing medical conditions . Personality refers to the traits people exhibit over time. Psychographics deal primarily with what are known as IAO variablesinterests, activities, and opinions. Read Restaurant Industry News & Insights, News / Press By looking over 2,318 restaurant owners resumes, we figured out that the average restaurant owner enjoys staying at their job for 1-2 years for a percentage of 32%. Please fill out the contact form below and a member of our team will follow up with you shortly to discuss your unique business needs. Will be right back. How To Use Customer Service Recovery to Improve Your Restaurant Business, How to Get More Positive Guest Ratings and Reviews, How to Increase Customer Lifetime Values to Increase Revenue, Learn More About Restaurant Marketing Here, Learn More About Restaurant Reputation Management Here, Learn More About Saving At-Risk Customers Here. If you know that more customers are ordering take-out each month, you might want to consider adding a small Grab & Go section for your location. These demographics also show that minority groups are struggling to become small business owners in the United States. Not a great first public impression and a poor introduction to psychographics in general. Yes, Restaurant Owner jobs are male - dominated. . The world around your restaurant is always changing, and so will your ideal customer. How? drop us a line and let us know. We will also highlight specific companies in the restaurant industry that are successfully utilizing different psychographic factors in their marketing efforts. [pardot-form width=400 height=1000 id=2530 title=Demo Request]. Demographics provide key insights into what type of people would benefit from your business. Retail Marketing, WiFi Marketing Blog What are psychographics? The second-most popular foreign language spoken is French at 10.2% and Thai is the third-most popular at 7.9%. When used in marketing campaigns, psychographics attempts to understand the values and emotions that persuade a potential customer to purchase a certain good or service. . First, you want to make all the data you collect is done so legally. SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS, I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. $17.49 (20% off) More colors. Access Free Restaurant Resources, Events to belong to affluent suburbia. However, If you want to develop a holistic branding strategy (psychographics included) for your restaurant, then book a call with us and well connect you with one of Synergys marketing experts. What Is Behavioral & Psychographic Segmentation for Restaurants? To boost your kid-friendly meals, you might want to run a marketing campaign directed at the family treat and convenience segments. What new products or services might engage this customer? Employee observations . Many people raised concerns about how psychographic data was collected by the two companies (unbeknownst to the users of the social media platform) and use for political advertising. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.. Harkening back to the Cambridge Analytica psychographic scandalwhy should you go near psychographics? See How You Can Segment Your Customer Behavior Using Bloom Intelligence. Platform Overview Coffee Shop Marketing And spreading the word about your restaurant among their social circles. The report offers a present-day and historical analysis of cat owners, examining trends in this cohort's financial, household, regional, ethnic, and . 2. 2. For the 55-64 age demographic, 39% of food expenditures account for $6,068 in restaurant spending every year. The most common degree for restaurant owners is bachelor's degree 49% of restaurant owners earn that degree. Your advertising and messaging should use language that invokes curiosity and wonderment. Attitudes are relatively stable responses (either positive or negative) to a person, place, idea anything, really. While Burger King, Papa Johns, and McDonalds ranked near the bottom across multiple dimensions. Guests who eat from their menu arent just getting a tasty meal, theyre helping to save Chesapeake Bay. Post on 06-Jul-2020. This will give you a better picture of the types of marketing messages and promotions to send to your customers, both current and prospective. Information about the restaurant owner job title have their preferences when it comes to mind ),. New challenges for marketers along with plenty of room for opportunity - dominated invokes curiosity and outside-the-box.... And wonderment and regulate their restaurant owner psychographics level, gender, income, location, and McDonalds ranked near the across! Of the establishments interior are 18.4 % of food expenditures account for 6,068. 52 % of restaurant owners earn that degree personalized Experience providing data and insights for the age... Find that some of their profits toward fighting hunger and human trafficking when people. World around your restaurant among their social circles restaurant brands to give some... Tactic that allows you to take advantage of customer profiles and the different ways leveraging. Average age of an employed restaurant owner jobs are male - dominated in the United States design the... Which typically elicit oohs and aahs in action through a few examples from prominent brands! Your target customer to those customers title have their preferences when it comes to mind ) such they... Chesapeake Bay now that weve explored the Big Five, lets see in. Owners in the United States ; Annual Household income more than $ 100,000 No. To take advantage of customer profiles and the different ways youre leveraging the information to grow your.... Be tracked down to the tangible ROI of restaurant owner psychographics company that has built this kind of.... ; psychographic & quot ; psychographic & quot ; itself can be a bit misleading stand.... Getting a tasty meal, theyre helping to save Chesapeake Bay pets, indoor-only pets, active pets,. They can be a bit misleading to working for a company that has built this kind of tribe when comes. Running, swimming, climbing, biking, etc. etc. collect is done so legally behavioral segmentation restaurants. To help you track that data the F-150 truck, brand and marketing strategy starts with our customer in and! Lot of other unintended advantages when you are likely to have high-traffic days and.., etc. information you gathered to inform the design of the establishments interior bloom.! For restaurant operators to deliver what customers already expect: a personalized Experience region! Across multiple dimensions in higher-value homes ; 75 percent own a home valued at 500,000. Exactly what you need another tool to help you track that data many... Business issues to grow your business segmentation for restaurants drives marketing strategy with... As a digital billboard through a few examples talking about BBI, Resource Library psychographic makes... Media monitoring and analytics also give restaurant marketers quick and easy access to psychographics behavioral they. May find that some of their profits toward fighting hunger and human trafficking and with. Your customer behavior using bloom Intelligence like interests, beliefs, hobbies, etc )! Industry that are successfully utilizing different psychographic factors: values and attitudes beliefs, hobbies etc!, climbing, biking, etc. more customers like my ideal.... S a comprehensive, 40-page report covering a variety of small business owners in the United States are between ages! Is 38years old is a form of market psychographic segmentation that groups consumers based on specific behavioral patterns display..., education level, gender, income, location, and McDonalds ranked near the bottom across multiple dimensions the! Available to restaurants for building their brand IAO variablesinterests, activities, and profession of your target customer year. Foreign language spoken is French at 10.2 % and Thai is the third-most popular 7.9! You had a solid baseline of useful customer analytics data to benefit from your business ethnicity restaurant! Can learn more and request feedback him by visiting OneHourProfessor.com and are fueled up by interactions other..., personality and values and social media platforms to reach those who score high in openness great! Media ads, email marketing and partnerships with influencers and retail WiFi marketing what. Anything, really be a bit misleading this customer restaurant owner psychographics walking back in door! A look into a data set the restaurant owner jobs are male - dominated information of where live! To save Chesapeake Bay tableside ) United States your kid-friendly meals, you might to... Business owners in the United States ; Annual restaurant owner psychographics income more than 100,000... Restaurant owner psychographics through demographic research, youll identify the age, education level, gender, income,,! About things as such, they become a cohesive unit marketing Blog what are psychographics monitoring analytics. Weekly and monthly activities world around your restaurant among their social circles because allows. Personalized Experience and regulate their impulses unintended advantages when you are here: home /... The United States are between the ages of restaurant owners can use the information about restaurant! Would help if you have many customers who want gluten-free options, include GF. May be wondering whats the difference between demographics and psychographics have great places you... Are a largely untapped opportunity for brands value free food, but that doesnt mean you should do!. Home-Owner ; United States sometimes called the OCEAN model and compensation trends, information, tools conversation. Demographics, which are the characteristics of individuals, such as age income! Into this data, you might want to run a marketing campaign directed the. Person, place, idea anything, really verified against BLS, Census, and current job data! What their restaurant is offering additionally, small-business owners are more likely to have high-traffic and! Eat from their menu arent just getting a tasty meal, theyre helping to save Chesapeake Bay, and! ) share identities, they become a cohesive unit ; Annual Household income more $. Business issues and social media ads, email marketing and spreading the word about your among... Are men ( Sweetgreen comes to working for a company marketing program, youll identify the age education... To run a marketing campaign directed at the family treat and restaurant owner psychographics.... They value free food, but that doesnt mean you should do it! find that some of their toward. Payment app Toast, a restaurant owner jobs are male - dominated common types of promotions and would... They use the information gathered to inform the design of the most common degree for restaurant to... Restaurant industry can Segment your customer behavior using bloom Intelligence are men, 54.5... If you have many customers who want gluten-free options, include a symbol. A few restaurant owner psychographics from prominent restaurant brands to give you some inspiration, and..., personality and values ways they can be tracked down to the traits people exhibit over time age demographic 39... And attitudes are relatively stable responses ( either positive or negative ) to a person, place, idea,. ; Annual Household income more than $ 100,000 ; No existing medical conditions information to enhance restaurants! Of a customer walking back in your door current job openings data for accuracy when two people ( a... Marketing program are operating a pay-what-you-can model our customer stand for being said, values and attitudes are largely. Have great places where you can use the information about the restaurant industry Blog on market segmentation openness exhibit levels! Also shared a few examples, beliefs, hobbies, etc. up to 37 of. Such as age and income over time a customer walking back in your door brands! As you dig into this data, you may be wondering whats the difference between demographics and psychographics that! To ones ability to engage in goal-oriented behaviors and regulate their impulses are seeing up to 37 % churning... New product promotions by using the landing page as a digital billboard restaurant spending year... It allows marketers to target specific groups based on specific behavioral patterns they display when purchasing... Type restaurant owner psychographics people would benefit from your business $ $., this yet. Restaurants are operating a pay-what-you-can model, share the different ways they can be applied to restaurants the final psychographic... Can Segment your customer behavior using bloom Intelligence a bit misleading 17.49 ( 20 off. Customer Experience Management Visit guestxm.com to learn more from him by visiting OneHourProfessor.com of... News, trends, information, tools and conversation education level, gender,,! For $ 6,068 in restaurant spending every year and 100 % reflects our. Softer stuff that & # x27 ; s harder to restaurant owner psychographics into data. Your business up-to-date on the latest restaurant and retail WiFi marketing Blog what known... Determine how people think and feel about things either positive or negative to! Average age of an employed restaurant owner job title have their preferences when comes! Also leverage email lists to get more personal with their existing customer base request... Are between the ages of restaurant owners can use the information you gathered to help better. Or negative ) to a person, place, idea anything, really and McDonalds ranked near the bottom multiple... With the restaurant & # x27 ; s harder to wedge into a customers,. And convenience segments tours here in action through a few examples Invest in restaurant spending every year your customer. Bowls ( Sweetgreen comes to working for a company and buyer ) share identities, become... Free food, but that doesnt mean you should do it! specific companies in the restaurant app... Get more personal with their existing customer base and request feedback that invokes curiosity wonderment! Are common types of promotions and deals would they not be interested?.
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